Marine Lane

MBUSA S-Class

Invitation

Marine Lane was committed to designing the ultimate keepsake for A-list/top-tier US media, who receive dozens of invitations and gifts daily. The purpose was to invite top press to the launch of the Mercedes S-Class at a special resort location in Rhode Island.

Invitations consisted of silver foil stamped boxes tied with matching ribbon, personalized invitation letters individually penned by a former White House calligrapher and a special piece of art. Box contents revealed a watercolor painted by Paris-based Dominique Corbasson (40 pieces, signed, numbered) depicting the event’s Newport location and stunning S-class exterior, creating a "you want to be here" feeling.

Press feedback included: "the most incredible invitation I have ever seen in my life" and "Fanciest invite to a press preview…ever received."

When guests arrived to their hotel room, they were greeted with custom stationery that matched the invitation. Each guest also received a personalized 100% cashmere throw created in collaboration with Jennifer Dule Couture.

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