Developed tagline, branding, and custom iconography for The Stagwell Group. As The Stagwell Group focuses on creative campaigns backed by analytics and research, we developed the tagline “the art + science of creativity.” The graphics are modern and inspired by mathematic systems.
The logo was designed to be simple and symbolic, a bow notched with an arrow set to fly. It speaks to idea of The Stagwell Group as a company capable of exact aim & swift trajectories. The bow and arrow design also mimics the look of a chart or graph, with the arrow pointing towards positive growth. This not only reflects the group’s use of data and analytics in its bold new approach but that it is in every way poised for success.