Quite The Gem
The Jewelers Vigilance Committee provides legal education & compliance guidance to the jewelry industry. JVC members include the most prestigious and elite jewelry brands in the world. Established in 1917, JVC initially hired Marine Lane for a logo and website evolution and upgrade. What began as a project has morphed into an ongoing and trusting partnership.
Our team is now responsible for the lion's share of marketing, branding and ancillary communications for JVC. This includes daily management and overseeing of a robust and complex website that includes gateways to a membership portal, resource hub and e-commerce platform.
Using a strategic mix of original illustrations and icons with arresting photography —we helped demystify and humanize the tremendous health benefits of medical marijuana.
Additionally, Marine Lane works with the JVC team on e-books, member newsletters, annual gala branding, webinars, advertising and trade show support, for starters. Which is fun for us because after all — gems must always sparkle, gleam and be noticed.