Mercedes Benz USA

Greatness
Lives Here

Event Branding


Mercedes came to Marine Lane with an ask: celebrate the generosity of spirit and meaningful work done by volunteers in the greater Atlanta area.

Because Mercedes has a deep tradition of giving back to local communities — our job was to design every element of a CEO-led event for the hometown heroes.

Because Mercedes has a deep tradition of giving back to local communities — our job was to design every element of a CEO-led event for the hometown heroes.

From step and repeats, programs, to the awards themselves — our branding needed to underpin and reinforce the important differences these people make every day.


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Dream big. dare daily. Proud nerds. Share stuff often. dream big. dare daily. proud nerds. share stuff often.
Dream big. dare daily. Proud nerds. Share stuff often. dream big. dare daily. proud nerds. share stuff often.