mr. pete’s 100% greek olive oil is a modern family brand that takes pride in their long history and proud tradition of being olive farmers. The branding speaks to the purity and simplicity of the product but also pays tribute to a very special man - Mr. Pete. Start to finish Marine Lane brought a no-nonsense approach to an authentic product. ML developed the brand's name, messaging, branding, packaging, ecommerce & social presence to launch this genuine line of limited release olive oil. Using straight-to-the-point messaging, strong type elements, and down-to-earth materials the look and feel reflects the utility and essence of the product. mr. pete's has been recognized in an array of national press features — including Elle Decor's "What's Hot List."