Roots

You'll
Dig It

The Mission


The plant-based frozen dessert came to Marine Lane in early 2020 for a branding refresh that would appeal to kids, millennial moms and anyone looking for a healthy alternative to ice cream. We created vivid packaging that highlighted the brand's important messaging of 100 calories, plant-based, dairy free and no sugar added. Marine Lane created custom messaging, logos, and characters for each flavor, which brings energy into each box! You'll dig it!

Marine Lane collaborated with illustrator Egle Zvirblyte to create these unique character illustrations for each of the brand's brilliant, lively flavors.


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Dream big. dare daily. Proud nerds. Share stuff often. dream big. dare daily. proud nerds. share stuff often.
Dream big. dare daily. Proud nerds. Share stuff often. dream big. dare daily. proud nerds. share stuff often.