Powering Scientific Audacity
Scientific Bioprocessing (SBI) is a global company that develops leading-edge instruments that make the work of cell scientists easier and more reproducible. The tools they engineer, manufacture and distribute to labs around the world, play a critical role as these research pioneers are on the frontlines of key breakthroughs.
Marine Lane was engaged to work with SBI on EVERY aspect of branding. The aim was to make this small but mighty upstart stand out — in all the right ways. From an exciting and unexpected color palette, to a strong logo and proprietary iconography system and custom illustration — our team, in tandem with theirs —developed a smart, easy-to-navigate website. We took esoteric, detailed information and streamlined it for quick perusal.
Recipient of 2020 Graphic Design USA Web Design Award
We collaborated on copywriting, taglines — marketing brochures, digital and social content, webinar/seminar presentations and every stripe of branded collateral.
"Our industry is very conservative and when we hired Marine Lane it was because we had the courage to stick out from the crowd of non-descript competitors but we didn't know how to express our unique personality to our target customers, the life science researchers. Marine Lane was able to capture our personality and express it in a very unique and compelling way."
- John Moore, President of Scientific Bioprocessing