Serendipity Brands

A Taste Of Fame

The Mission


Introduce the essence of an iconic, quirky, whimsical NYC landmark restaurant to the rest of the world by way of ice cream pints, cakes, and sundae cups.

By embracing the unique character of regular Serendipity 3 denizens — from Andy Warhol and Cher to wide-eyed kiddos, groover teens, great-great grandmothers and bold-faced socialites — we created a visual language that represented the sheer joy, scrumptious celebration and must-have quality of Serendipity ice cream.

Marine Lane imagined the restaurant in pint-size form, illustrating Tiffany lamps, mismatched furniture, quirky clocks and ornate frames. We created a series of characters that can be seen in the restaurant — teens, tots, grandpas, Broadway stars, and beyond.

One item remains the same on all pints — the iconic waiter holding up the dessert. This is a nod to the original founder of Serendipity whose goal was to surprise and delight customers.

“We could not have chosen a better brand packaging partner than Marine Lane. We challenged them to recreate the Serendipity 3 experience of the NYC iconic restaurant and they nailed it on all aspects. Serendipity Ice Cream will be in 35,000+ stores nationally by early 2020 and Marine Lane’s design and marketing programs are one of the key reasons we have been so successful.”

- Sal Pesce, President and Co-Founding Member of Serendipity Ice Cream


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Dream big. dare daily. Proud nerds. Share stuff often. dream big. dare daily. proud nerds. share stuff often.
Dream big. dare daily. Proud nerds. Share stuff often. dream big. dare daily. proud nerds. share stuff often.