Finding Your Boiling Point
two12 is an intimate and special community where the world’s most respected entrepreneurs and thinkers gather. The forum provides a singular opportunity for founders and other executives in earlier stages of their business’ arcs to spend time with some of the most renowned business minds in the world. Mentors help attendees grow, evolve, question assumptions, and think differently as they work to solve challenges and push envelopes.
Two12 came to Marine Lane to refresh their website and branding. They wanted + needed each of their touchpoints to accurately represent how unique this close-knit collaborative — with it’s deep-delving one-on-one sessions, super-fun group bonding body/mind and spirit activities all in world class accommodations — really is.
Infographics and iconography were developed specifically to create compelling visual narratives of IFAW's many successes.
Inspired by the name itself (212 degrees is water's boiling point) the event aims to find the entrepreneur's boiling point — we worked with our partners to refresh their logo —and website. Killer videos were integrated into the site to further bring the heart of this event to life. The clean, modern and streamlined look + feel was purposely developed to appeal to today’s edgiest entrepreneurs.