Making Outsourcing Awesome

Amplity

How do you make a complex biopharma offering clear to clients and prospects?

You turn complexity into clarity. Amplity is a global partner to pharma and biotech, delivering expert-led teams across medical, sales, and communications. But their strengths and unique differentiators were far from obvious. To surface their unique strengths, we created a unified narrative, a modern identity system, and a rebuilt website — launching campaigns that generated a meaningful and impressive new pipeline.

The result? A 375% surge in visibility and a brand that fully matched the business.

Branding

Logo Design
Messaging
Positioning
Website
Social Campaigns

Brand Positioning & Messaging

Turning Complexity Into Clarity

We unified Amplity’s diverse services under a single, value-driven story. By stripping away the jargon and leaning into approachable, punchy language we made their offerings instantly clear to clients and prospects alike — a shift reflected by the surge in pipeline growth.

Visual Identity System

Putting Healthcare at the Center

We created a flexible visual system anchored by a custom brand mark that puts healthcare at the center. Built to scale across business units, it gave each area a distinct look keeping everything unmistakably tied to the masterbrand.

In Their Words

“Marine Lane completely rebuilt our brand from scratch, equipping us with a visual presence and voice that truly stands out in the industry. We finally look, feel, and sound like the company we are—and prospects actually get what we do. And we’ve seen such a huge difference – monthly website sessions have increased 25% year over year, and we’ve received awards from GDUSA and Titan for Amplity’s amazing new digital front door.”

— Chris Baker, CEO of Amplity

Web Design & Development

One Site, One Story

We rebuilt Amplity’s website from the ground up, aligning every element with their refreshed branding, messaging, and business goals. With a modernized design, sharper hierarchy, and approachable content, the site now stands out in the space and tells a single unified story — simplifying a complex offering and projecting the authority of a category leader.

Social Campaign

Ads That Cut Through

In an industry crowded with sameness and static visuals — we launched multiple series of animated ads that turned complex concepts into simple, punchy value drivers. The creative brought levity to a serious space — and fueled website traffic that drove millions in business opportunities.