A Million Voices for Creativity

Californians for Arts and Music Education in Public Schools

How do you rally support for arts and music when programs are disappearing from public schools?

You make the cause impossible to ignore. Marine Lane was tapped to help a group of advocates fighting to secure funding for California’s public schools, where art and music programs were diminishing fast. The mission: get one million signatures to earn a spot on the ballot. Our role: build a bold, joyful brand system — from logo to social, posters to merch — that invited people to stop, notice, and take action.

The Result? Creativity that translated into action, driving over one million Californians to sign on.

Logo

Brand System

Social Templates

Posters

Advertising

Merch

Copy

Taglines

Color Palette

Characters

Illustrations

Digital Assets

Brand Identity

Creativity That Mobilized Millions

A bold wordmark paired with playful, hand-drawn characters and bright colors made the campaign instantly recognizable. The joyful, approachable look built trust and gave the movement a clear, unifying presence across every platform.

Illustrations & Characters

Making Action Approachable

Playful, hand-drawn characters gave the campaign warmth and personality. The friendly look made the cause feel welcoming and accessible — encouraging parents, educators, and community members to get involved.

Campaign Design

From Streets to Signatures

Posters, ads, and merch turned sidewalks, parking lots, and events into bold calls to action — converting everyday spaces into places where people stopped, engaged, and signed.

Campaign Voice

Words That Move People

From taglines to copy, we built a voice that was natural, relatable, and accessible — language that felt right for families, educators, and communities, and made it easy to say yes.