Rolling Out Rolling Along
Bill Bradley
How do you transform a legend’s story into a conversation that reaches millions?
You bring your A-game. Senator Bill Bradley’s story spans the basketball court, the Senate, and the screen. When his feature-length documentary Rolling Along premiered on HBO Max, he tapped Marine Lane to lead a cross-platform rollout connecting his legacy with new audiences to expand reach. So we shaped the strategy, built creative from scratch, and brought it all to life across every channel. The result? In just eight weeks, our approach drove 26M+ impressions, 200K+ hours of content watched, and 21K+ Substack subscribers.
Rollout Strategy
Branding + Identity
Trailer Production
Content Concepts + Creation
Video + Photo Production
Social Strategy + Design
Substack Newsletter
Website Design + Development
Collaborative Events
Marketing Materials
Strategic Positioning
Big Names. Big Moves.
We cut and produced the official trailer for Rolling Along — then gave it a stage. From a collaboration with Spike Lee to streaming the trailer at Madison Square Garden during a Knicks game, we activated Bradley’s network to spark conversation, drive streams, and create buzz around the HBO Max premiere.
In Their Words
“When you tell your own story, you want people to see themselves in it, too. Marine Lane helped make that possible. They helped launch my film 'Rolling Along' into the world, and did it in a way that felt true to me and true to the values at the heart of the story. That’s the real measure of success.”
— Bill Bradley
Branding
A Legacy Reimagined.
We built a visual identity around the documentary drawing from archival photography, athletic symbolism, and Bradley’s legacy as a U.S. senator. From typography to a full website, every asset was crafted from scratch — with an emphasis on bold fonts and dynamic movement.
Content
26M views, 21k subscribers, One voice
We scripted, edited, and produced multimedia social content to reach audiences wherever they were — from social clips and guest appearances to articles and activations. We also launched Bradley’s Substack and grew it to 21K+ subscribers in just eight week
