Designed to Delight
Serendipity
How do you design a pint that tastes like a pop song and looks like a sundae bar explosion?
You crank up the color, cue the whipped cream, and make joy the strategy. Inspired by the iconic Serendipity3 restaurant — known for its mile-high sundaes and whimsical flair — this pint series had to deliver the same over-the-top experience in the freezer aisle.
From punchy packaging to scoop-stopping visuals, we brought maximalism to the masses. With Selena Gomez as co-owner and her Rare Impact Fund at the heart of the brand, the design didn’t just need to stand out — it had to mean something. So we made joy the brief, and every detail the exclamation point.
Branding + Identity
Packaging Design
Messaging
Type Design
Photo Direction
Print Production
Packaging Design
Bringing the Whimsy
We took cues from the Serendipity3 experience — outrageous sundaes, rainbow sprinkles, and a touch of New York nostalgia — and translated them into packaging that popped. Loud color pairings, custom type, and a visual language bursting with energy made sure each pint felt like an invitation to indulge.
Partnerships + Awareness
Selena Sweetness
With Selena Gomez as co-owner, the brand needed to reflect not just her personal style, but her mission. We highlighted her signature flavor — Selena’s Cookies & Cream Remix — and designed the packaging and campaign with her Rare Impact Fund in mind. The result: a visual identity grounded in joy, purpose, and star power.
Product Photography
Highlighting the Scoops
We art-directed a photo shoot focused on one thing: scoops that stop you in your tracks. Overflowing with mix-ins and stacked with personality, each image showcased the over-the-top decadence that defines Serendipity — and made every flavor feel like a main event.
