Designed to Delight
Serendipity
How do you design a pint that tastes like a pop song and looks like a sundae bar explosion?
You crank up the color, cue the whipped cream, and make joy the strategy. Inspired by the iconic Serendipity3 restaurant — known for its mile-high sundaes and whimsical flair — this pint series had to deliver the same over-the-top experience in the freezer aisle.
From punchy packaging to scoop-stopping visuals, we brought maximalism to the masses. With Selena Gomez as co-owner and her Rare Impact Fund at the heart of the brand, the design didn’t just need to stand out — it had to mean something. So we made joy the brief, and every detail the exclamation point.
Branding + Identity
Packaging Design
Messaging
Type Design
Photo Direction
Print Production
Packaging Design
Bringing the Whimsy
We took cues from the Serendipity3 experience — outrageous sundaes, rainbow sprinkles, and a touch of New York nostalgia — and translated them into packaging that popped. Loud color pairings, custom type, and a visual language bursting with energy made sure each pint felt like an invitation to indulge.
Partnerships + Awareness
Selena Sweetness
With Selena Gomez as co-owner, the brand needed to reflect not just her personal style, but her mission. We highlighted her signature flavor — Selena’s Cookies & Cream Remix — and designed the packaging and campaign with her Rare Impact Fund in mind. The result: a visual identity grounded in joy, purpose, and star power.
In Their Words
"Marine Lane took the eclectic nostalgia of our restaurant and reimagined it for the modern freezer aisle, without losing an ounce of personality. They made our loaded flavors the stars of every pint, with designs that leap off the shelf. And the joy they brought to the brand ties directly back to our mission and partnership with the Rare Impact Fund, where every pint delights and does good."
— Bob Gorman, CEO and Co-Owner, Serendipity Frozen
Product Photography
Highlighting the Scoops
We art-directed a photo shoot focused on one thing: scoops that stop you in your tracks. Overflowing with mix-ins and stacked with personality, each image showcased the over-the-top decadence that defines Serendipity — and made every flavor feel like a main event.
