30 Years of Memory and Impact

USC Shoah Foundation Gala

How do you commemorate three decades of preserving Holocaust survivor testimony with the weight it deserves?

You design with care. Founded by Steven Spielberg, the USC Shoah Foundation has safeguarded the voices of survivors and witnesses of genocide — building one of the world’s most important archives. For the 30th Anniversary of the Ambassadors for Humanity gala, we created a modern identity and immersive experience that honored history while amplifying the Foundation’s global mission.

The result? A milestone gathering that honored survivors, celebrated three decades of testimony, and elevated a mission that will resonate for generations.

Branding
Messaging
Positioning
Website
Social Campaigns

Gala Identity

A Modern Look for a Historic Milestone

We designed a new logo and identity system for Ambassadors for Humanity 30th Anniversary, designed to balance gravity with elegance. Applied across invitations, sponsorship decks, and event collateral, the branding created a refined visual language that carried through every detail of the gala.

Historical Timeline

Curating Three Decades of Testimony

We served as content curators — reviewing and organizing decades of archival material to create a large-scale timeline mural. The installation highlighted the Shoah Foundation’s progress and global impact, turning extensive research into a compelling, accessible story for gala attendees.

Event Experience

Immersive Design With Meaning

Stage design, press walls, signage, wayfinding, and interactive installations extended the identity into every corner of the venue. The result was a fully branded environment that honored survivors and commemorated 30 years of significance.