Conference for a Cause
The Sohn Investment Conference is the very first and largest investment conference — a premier, top-shelf event that attracts thousands of investors globally to help raise money and awareness for pediatric cancer.
Since 2015, Marine Lane has been Sohn Conference’s Global Agency of record, managing all brand creative for their 11 Conferences in London, Hong Kong, India, New York, San Francisco, Canada, Tel Aviv and beyond. Since our partnership began, Marine Lane has designed every touchpoint and been tasked with all creative for the Sohn New York Investment Conference at Lincoln Center. Our team is involved in every creative aspect including large-scale signage, stage design, invitations, app design, badges, way-finding, animations and other marketing communications leading up to the event. Additionally, we have created custom awards every year for recipients including celebrities such as Eli Manning who are making a real difference in Sohn’s mission to eradicate pediatric cancer.
The Tagline we created in collaboration with Ryan Clancy — “Where Wall Street Unites to end Childhood Cancer” exemplifies the generosity of these investors who gather yearly for the ubiquitously recognized "event of the year."
more coming soon...
One item remains the same on all pints - the iconic waiter holding up the dessert. This is a nod to the original founder of Serendipity whose goal was to surprise and delight customers.
The typography needed to be special and custom - like the restaurant and quirky flavors themselves. We drew custom type highlighting the nature of each flavor. The type is fun, dynamic and perfectly imperfect.
The line is a massive success and the pints are carried in 7/11, CVS, Kings, ShopRite, Gristedes, Morton Williams, and many other national stores.