Sohn Conference

Conference for a Cause

Event Design


The Sohn New York Conference is the first and largest Investment Conference, attracting thousands of investors globally, raising money and awareness for pediatric cancer. Since 2015, Marine Lane has been Sohn Conference’s Global Agency of record, managing all brand creative for their Conferences in London, Hong Kong, India, New York, San Francisco, Canada, and Tel Aviv and beyond. Marine Lane designs all touchpoints and all creative for the Sohn New York Investment Conference at Lincoln Center, which included large-scale signage, stage design and window banners. 

more coming soon...

One item remains the same on all pints - the iconic waiter holding up the dessert. This is a nod to the original founder of Serendipity whose goal was to surprise and delight customers.

The typography needed to be special and custom - like the restaurant and quirky flavors themselves. We drew custom type highlighting the nature of each flavor. The type is fun, dynamic and perfectly imperfect.

The line is a massive success and the pints are carried in 7/11, CVS, Kings, ShopRite, Gristedes, Morton Williams, and many other national stores.


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Dream big. dare daily. Proud nerds. Share stuff often. dream big. dare daily. proud nerds. share stuff often.
Dream big. dare daily. Proud nerds. Share stuff often. dream big. dare daily. proud nerds. share stuff often.