A Nationwide Takeover at Record Speed

Xfinity Comcast

How do you launch a nationwide campaign in less than three weeks?

You move fast — and at scale. Xfinity came to us with its campaign, WiFi Is Booming, and our remit was to bring it to life across markets. In just 14 days, we designed and prepped 183 unique out-of-home placements across Philadelphia, Chicago, and Atlanta — from full train wraps to floor-to-ceiling station banners and digital screens. The creative transformed transit hubs into bold brand moments, reaching thousands of riders each week, including Xfinity’s hometown of Philadelphia.

Design Adaptation & Direction
Out-of-Home
Train Wraps Designs
Station Banners & Wallscapes
Digital Screens
File Production

Animations

Kinetic Typography

Design in Motion

Type That Travels

Expanding “O”s and bold letterforms evoked WiFi signals and the rush of passing trains. Spanning concourses and railcars, the typography carried momentum — a visual rhythm that moved with commuters.

Scale at Speed

183 Placements in 14 Days

Nearly 200 unique placements were executed in two weeks — from train cars to wallscapes — with precision and cohesion. The result: massive visibility, a campaign impossible to ignore… and more than a few late-night pizza boxes in the office.