Wait, did someone just hire us to brand their delicious, good-for-you, not-fattening frozen pizza — or are we still dreaming?

But when truth is stranger than fiction, and the product blows you away with its flavors and tastes, you bolt (not run) to bring this brand to life. The brainchild of a super tight, and super nice posse of childhood and college friends, yough! sprung forth from greek yogurt to beget a delicious line of products including frozen pizza, and yough! dough for any other doughball needs.

Our challenge was to create a brand look, feel and ethos that reflected the passion of the founders and the gut goodness of their creations.