Marine Lane worked with an amazing entrepreneurial duo to rename their business —  and breathe design life and strategy into all aspects of marketing and communications for their leading-edge technological solution for independent coffee houses around the country. Marine Lane created the name RDY, crafted the logo and brand system, designed the app screens, created easy-to-master social content templates, perfected the point of sale/product technology, developed meaningful messaging, and convinced the founders that the technology NEEDED to be in NYC. Thankfully, they were already on that.