MESSAGING/AD COPY

WEBSITE PROSE

BRAND SYSTEM

LOGO MARK

TAGLINE

ADVERTISING (DIGITAL&PRINT)

DECKS

DIGITAL COLLATERAL

The Mailman School of Public Health — a preeminent program at one of the most prestigious institutions in the world — wanted to up-level their branding to better communicate the evolution of their offerings. 

 

Every design decision – from color, imagery and typography – was made in service to what makes Mailman so special: to be instantly recognizable, relatable, clean, fresh and bold. Our focus was on crafting copy to capture the extensive breadth, depth and uniqueness of the varied degrees and tracks, as well as a clean yet bold visual identity. Arrows and line elements create directional visuals; that suggest movement and energy. As graphic symbols, they tie to directive and action oriented language in the messaging.