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MENU DESIGN
ARTWORK DESIGN
UNIFORMS/TO-GO PACKAGING
SIGNAGE + SAYINGS
PHOTOGRAPHY
TIKTOK
INSTAGRAM
NEWSLETTER
WEBSITE
MERCH
ILLUSTRATION
INTERIOR DESIGN

Marine Lane worked with the iconic Serendipity3 to refurbish, reimagine, and reconfigure everything old and beloved about this legendary and bold-faced establishment to make it newer, shinier, zanier, fresher, and more over-the-top for the next generations of frrrozen hot chocolate craving patrons!

Taking visual cues from the restaurant's eclectic history and decor, we brought an Alice-In-Wonderland-eque whimsy to the new look and feel — featuring custom-created interior artwork, playful neons, menu updates, collage-inspired wallpaper and beyond. Vintage NYC elements combined with a sweet surrealist twist pepper their way through each touchpoint to surprise and delight customers at every turn. A new mascot also emerged — a dripping ice cream scoop with a smile to charm. Channeling that same energy to the marketing and promotion, the relaunch came with a revamped social presence, including outrageous food photography and animations to propel the NYC sweet spot into a modern day limelight.

A NYC Institution

Serendipity3

A Fresh New Look For an Iconic NYC Sweet Spot

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