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Recognizing the urgent need to support remote learning during an unprecedented global pandemic, Comcast entrusted us to design a comprehensive brand identity for their Lift Zone initiative: free WiFi-connected “Lift Zones” in community centers across the country. The project demanded rapid execution to ensure that underserved students and families could safely participate in distance learning. We rose to the occasion and swiftly launched an SXSW award-winning brand across all 1,250 Lift Zones nationwide. Our visuals adorned the movement, evoking feelings of inclusion and community during isolating times. Since launch, 6M unique users have logged in and 25M hours of homework have been completed. 4 in 10 of these students would not have had Internet access without the Lift Zone. 

Comcast
Lift Zones Take Flight